Rhiza
— The Project

Leadership and transformation in coffee farming.

The "Women in Coffee" project strengthens women's leadership in coffee growing by offering training and recognition for small producers across Brazil.

Woman in coffee farm
956
Women supported
across the project
22
Municipalities
in Espírito Santo
41
Trainings
delivered in 2024
24%
Sector outreach
dedicated to women (3 yrs)
4,203
Female participants
of 17,457 total
2026
UN Year of the
Woman Farmer
Woman sifting cherries
Project Impact

When you choose Rhiza, you take home more than coffee.

You take part in a story of quality, independence and purpose. Each cup directly supports rural community development and promotes women's financial independence.

Economic Development
Generating income for rural communities.
Financial Independence
Women take ownership of their land and craft.
Recognition
Real names, real stories on every shelf.

"Rhiza is the bridge between Brazil's sacred soil and the world's most discerning cups."

Partner with us
— Founders

The women behind Rhiza.

Adriana Jantorno
Co-founder

Adriana Jantorno

A visionary leader with over 27 years of experience in administrative, financial, and people management. She oversees every stage, from microlot selection to export, with excellence and purpose, honoring the work of women producers and bringing to the world coffees that delight by their flavor and inspire through their stories.

Juliana Paneto
Co-founder

Juliana Paneto

An executive with 26 years of experience in financial markets and in business and people management, she brings strategic rigor and business vision to the world of specialty coffee. She founded Rhiza to scale and elevate women's leadership in the field, delivering exceptional coffees through a solid, ethical, and results-driven operation.